You often read stories like this. In short, they claim: eCommerce pureplay is not profitable, multichannel is better. When you talk about the profitability of retailers and manufacturers – no …
There is a recent discussion about the selective strategy of Adidas. Many retailers are angry, because they do not get all products, some of them will be sold exclusively through …
When I was Head of eCommerce at a major brand, it struck me that various service providers do not fully realize that there is a fundamental difference between branded manufactures …
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