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Month: April 2017

Digital Strategy

Don’t talk about Digitalization if you can’t even hook me up to your printer

Did you ever trust a painter to paint your house if the plaster crumbles from his own walls? Or a tattoo-artist who is not inked himself? Probably no. And rightfully …

Digital Strategy

I can increase your Conversion Rate to 90%. Easily.

Ever heard some sales rep claiming “with our solution you can increase your conversion rate by 25%!”? What he is really telling you is “if everything goes as well as …

Digital Strategy

Absolute Answers are for Absolute A******s

I know, strong language. But I really get aggressive when some self-declared experts claim something like “Does ebay still make sense for sellers”? The answer cannot be absolute. Never. And …

adidas sneaker
Blog / Branded manufacturers

Adidas selective strategy is not for everybody

There is a recent discussion about the selective strategy of Adidas. Many retailers are angry, because they do not get all products, some of them will be sold exclusively through …

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