Is eCommerce profitable?
You often read stories like this. In short, they claim: eCommerce pureplay is not profitable, multichannel is better. When you talk about the profitability of retailers and manufacturers – no …
4 Reasons why Amazon Fresh will FAIL in Germany
I believe there is a lot of hype is created around Amazon fresh. Here is 4 common sense reasons (note, I do not quote any source or statistics, it …
Adidas selective strategy is not for everybody
There is a recent discussion about the selective strategy of Adidas. Many retailers are angry, because they do not get all products, some of them will be sold exclusively through …
Dear eCommerce Service Providers, Branded Manufacturers are NOT online retailers!
When I was Head of eCommerce at a major brand, it struck me that various service providers do not fully realize that there is a fundamental difference between branded manufactures …