Is eCommerce profitable?
You often read stories like this. In short, they claim: eCommerce pureplay is not profitable, multichannel is better. When you talk about the profitability of retailers and manufacturers – no …
Coronovirus: don’t fall for fraudsters and charlatans
In these difficult times people crave for good news. Whether it is on the stock exchange, when small rallies in a bear market are interpreted as the turn of the …
Is payment overrated? eCommerce merchant payment demystified
Go to any eCommerce or retail conference and look at the premium sponsors: chances are they have something to do with payment. Those guys have a lot of cash and …
Why do you want to do eCommerce?
If you look at large retailers or pure players, eCommerce usually is a business unit or a sales department. This makes sense, since it is about buying and selling again …
Show me your culture and I tell you if you will be disrupted
Culture is something that cannot be overstated. All the time you read about how retailers or branded manufacturer get disrupted or overtaken by pureplayers. You better do Cross Channel or …
Don’t talk about Digitalization if you can’t even hook me up to your printer
Did you ever trust a painter to paint your house if the plaster crumbles from his own walls? Or a tattoo-artist who is not inked himself? Probably no. And rightfully …
I can increase your Conversion Rate to 90%. Easily.
Ever heard some sales rep claiming “with our solution you can increase your conversion rate by 25%!”? What he is really telling you is “if everything goes as well as …
Absolute Answers are for Absolute A******s
I know, strong language. But I really get aggressive when some self-declared experts claim something like “Does ebay still make sense for sellers”? The answer cannot be absolute. Never. And …