Systems – What shop system is best for the particular business? Does it make sense to sell on a marketplace? This simple decisions are only trivial on the first look. They are the foundation for any eCommerce business and determine if it will fail or strive. I have real-live experience with choosing and running eCommerce platforms and systems.
Processes – Selling to the end consumer requires different processes than selling to businesses. Mail-order is different from stationary business. eCommerce changes processes along the whole value chain.
To handle any new business you need reliable processes while keeping the amount of change digestable for the organization.