I can increase your Conversion Rate to 90%. Easily.
Ever heard some sales rep claiming “with our solution you can increase your conversion rate by 25%!”? What he is really telling you is “if everything goes as well as …
Absolute Answers are for Absolute A******s
I know, strong language. But I really get aggressive when some self-declared experts claim something like “Does ebay still make sense for sellers”? The answer cannot be absolute. Never. And …
Adidas selective strategy is not for everybody
There is a recent discussion about the selective strategy of Adidas. Many retailers are angry, because they do not get all products, some of them will be sold exclusively through …
Dear eCommerce Service Providers, Branded Manufacturers are NOT online retailers!
When I was Head of eCommerce at a major brand, it struck me that various service providers do not fully realize that there is a fundamental difference between branded manufactures …
This is the first post
If I find the time and you find it worthwhile reading, I will irregularly post articles about eCommerce related topics.